Nextdoor – driving a targeted campaign to bring global free and private social network for neighbourhoods, to Birmingham as part of a UK-wide launch.
Achievements
- Nextdoor decided to expand into the UK, I co-led the piloting of this effort in Birmingham and other cities leading the launch of Nextdoor in Birmingham, and the mainstreaming of Nextdoor’s operations into the UK.
- leading a cross-city marketing and communications campaign to build a target number of neighbourhood activations ahead of city-wide launch event.
- The Jewellery Quarter neighbourhood is one of the largest and most vibrant Nextdoor communities in the UK.
